World Football House
9th June - 12th July 2010, Sandton Convention Centre, Johannesburg
For the first time in World Cup history, World Football House will provide each of the 32 participating countries with a dynamic platform to showcase their national brand identity and to celebrate their respective cultural and commercial assets.
32 National Pavilions will provide the estimated 450,000 fans visiting the world's biggest and most widely viewed event with a unique opportunity to explore the rich diversities of the world today and to discover new cultural experiences and insights.
World Football House will become a true "Global Village" for the duration of the 2010 FIFA World Cup providing each country with a ground breaking opportunity for destination branding and cultural and commercial exchange and visitors with a unique World Cup experience.
Latest Videos
Thandiwe January-McClean, CEO South Africa Tourism
06th Jul 2010
Kevin Roberts, Editorial Director, SportBusiness Group
06th Jul 2010
What happens to SA beyond 2010 with Sion Rapson
06th Jul 2010
Africa Fashion Week opening night party
05th Jul 2010
News
Sport tourism takes centre stage
05th Jul 2010
With South Africa revelling in World Cup glory, a delegation of sport tourism leaders gathered…
Beauty queens catch beautiful game via Rea Vaya
25th Jun 2010
One of the great success stories to emerge from the 2010 FIFA World Cup has…
Kenya shines at FIFA World Cup
22nd Jun 2010
With the FIFA World Cup 2010 sparking into life during the second week, Johannesburg Tourism…
Leading economist looks beyond football
21st Jun 2010
Tomorrow’s World Cup match between Argentina and Greece will see the two sides battle it…
World Face of Fashion kicks off in style
18th Jun 2010
The search for Africa’s next modelling sensation kicked off at World Football House in Johannesburg…
Latest News From FIFA
Presidential letters stress legacy
26th Jul 2010
FIFA President Joseph S. Blatter and Jacob Zuma, the President of the Republic of South Africa, have highlighted the FIFA World Cup's positive impact in a warm exchange of letters.
Ten to watch for 2014
23rd Jul 2010
FIFA.com takes a closer look at some of the hottest young properties unearthed at the recently concluded FIFA World Cup in South Africa.
South Africa 2010's unlikeliest star
20th Jul 2010
Never out of the news, Paul the octopus held the FIFA World Cup's only 100 per cent record and has become one of the tournament's most sought-after stars.
Domingo: Proud to be Spanish
19th Jul 2010
Amid the feverish post-match celebrations of Spain's 1-0 win over the Netherlands, world famous operatic tenor Placido Domingo made time for an exclusive chat with FIFA.com.
Non-stop action in South America
15th Jul 2010
South American football has resumed business, with the countdown to Brazil 2014 already under way and plenty of activity on the domestic and international scenes.