World Football House
9th June - 12th July 2010, Sandton Convention Centre, Johannesburg
For the first time in World Cup history, World Football House will provide each of the 32 participating countries with a dynamic platform to showcase their national brand identity and to celebrate their respective cultural and commercial assets.
32 National Pavilions will provide the estimated 450,000 fans visiting the world's biggest and most widely viewed event with a unique opportunity to explore the rich diversities of the world today and to discover new cultural experiences and insights.
World Football House will become a true "Global Village" for the duration of the 2010 FIFA World Cup providing each country with a ground breaking opportunity for destination branding and cultural and commercial exchange and visitors with a unique World Cup experience.
Latest Videos
Thandiwe January-McClean, CEO South Africa Tourism
06th Jul 2010
Kevin Roberts, Editorial Director, SportBusiness Group
06th Jul 2010
What happens to SA beyond 2010 with Sion Rapson
06th Jul 2010
Africa Fashion Week opening night party
05th Jul 2010
News
Sport tourism takes centre stage
05th Jul 2010
With South Africa revelling in World Cup glory, a delegation of sport tourism leaders gathered…
Beauty queens catch beautiful game via Rea Vaya
25th Jun 2010
One of the great success stories to emerge from the 2010 FIFA World Cup has…
Kenya shines at FIFA World Cup
22nd Jun 2010
With the FIFA World Cup 2010 sparking into life during the second week, Johannesburg Tourism…
Leading economist looks beyond football
21st Jun 2010
Tomorrow’s World Cup match between Argentina and Greece will see the two sides battle it…
World Face of Fashion kicks off in style
18th Jun 2010
The search for Africa’s next modelling sensation kicked off at World Football House in Johannesburg…
Latest News From FIFA
Park rules out Korean u-turn
26th Jan 2012
Park Ji-sung today made it clear he will not be coming out of international retirement to help Korea Republic qualify for the 2014 FIFA World Cup™.
Zico: Iraq can beat anyone
26th Jan 2012
Brazil legend Zico, now in charge of Iraq's national team, tells FIFA.com how his side overcame early doubts to qualify for the final round of Asian Zone qualifiers - and why they can take the next step by qualifying for Brazil 2014.
Lebanon trio out to make history
24th Jan 2012
Following a 3-1 win in the UAE last September, the club careers of Yousef Mohamed, Hassan Maatouk and Abbas Atwi changed for the better. Now the three are hoping to make history for their country.
Brazil 2014: The stadiums presented
20th Jan 2012
FIFA.com gives you the lowdown on the 12 stadiums that will host the 2014 FIFA World Cup Brazil's 64 matches, with interesting facts and figures on these glittering arenas.
Rebelo: 2014 Bill will get vote in March
19th Jan 2012
Following a Board meeting of the LOC for the 2014 FIFA World Cup™, Sports Minister Aldo Rebelo, FIFA Secretary General Jérôme Valcke and Ronaldo answered questions at a media briefing in Rio.